Skip links

Our Work

AROW Fitness

Building a global fitness and personal development brand

April 28, 2021
Alex :
AROW Fitness

arow project slide 1 01 scaled

The Challenge

Can fitness, mental wellbeing and personal development be an efficient global brand?

The Outcome

We worked with Alex to carefully craft a brand strategy – logo, typography, messaging, social media templates and full visual strategy that would establish AROW Fitness as a global fitness brand.

Scope of the Project

  • Brand Identity
  • Brand Strategy
  • Branding & Identity Design
  • Logo Design
  • Social Media Design
  • Apparel Design.

arow fitness slide 2 01

The Strategy

The project was born after a brief conversation between Salisbury Media’s lead designer, Robert Salisbury and Alex Rowlands from AROW Fitness. Together, they agreed to start at the very bottom and craft the foundations in which they would build the brand, following this a discovery and strategy session was facilitated in which they worked through the Salisbury Media Brand Identity Core workbook.

arow fitness slide 3 01


“We need to establish a brand that propels us to the forefront of the fitness scene,” lead strategist, Robert Salisbury.

AROW Fitness is an innovative fitness, lifestyle and coaching brand that provides professional training plans, advice and coaching to individuals who are looking to improve their lifestyles.

That notion quickly formed into the design, visuals and messaging for the AROW Fitness Brand and was applied across all key touch points including the social media channels which would form the basis for building the brand.

arow fitness slide 4 01 scaled
arow fitness slide 5 01 scaled