Building a global fitness and personal development brand
April 28, 2021Alex :
Can fitness, mental wellbeing and personal development be an efficient global brand?
We worked with Alex to carefully craft a brand strategy – logo, typography, messaging, social media templates and full visual strategy that would establish AROW Fitness as a global fitness brand.
Scope of the Project
- Brand Identity
- Brand Strategy
- Branding & Identity Design
- Logo Design
- Social Media Design
- Apparel Design.
The project was born after a brief conversation between Salisbury Media’s lead designer, Robert Salisbury and Alex Rowlands from AROW Fitness. Together, they agreed to start at the very bottom and craft the foundations in which they would build the brand, following this a discovery and strategy session was facilitated in which they worked through the Salisbury Media Brand Identity Core workbook.
“We need to establish a brand that propels us to the forefront of the fitness scene,” lead strategist, Robert Salisbury.
AROW Fitness is an innovative fitness, lifestyle and coaching brand that provides professional training plans, advice and coaching to individuals who are looking to improve their lifestyles.
That notion quickly formed into the design, visuals and messaging for the AROW Fitness Brand and was applied across all key touch points including the social media channels which would form the basis for building the brand.